Brand Toolkit

Here you’ll find everything you need to bring the story of Shaping Our Future Wellbeing to life. We’ve created a brand that is engaging and authentic, helping the programme to achieve its aims of engaging, informing and empowering Cardiff and Vale UHB’s workforce and patients.

This Brand Toolkit is your one-stop shop for carrying the story of Shaping Our Future Wellbeing forward. Here you’ll find everything you need, from graphic elements to the most appropriate fonts to use, so that you can create posters, social imagery, newsletters and other communications in the house style. 

If you’d like some guidance concerning any aspect of Cardiff and Vale University Health Board’s Shaping Our Future Wellbeing branding, please contact


Use the arrows to find the image that you need. Click on the image, then right click and select ‘Save Image As’.

SOFW Hero Shots

CAV Character Hero Shots

Colour Palette

These are the core colours that make up our communications for Shaping Our Future wellbeing, including the signature colours that denote our CAV characters.

Core SOFW Colours

 SOFW Core Blue

 #37A5DC RGB(55, 165, 220)

 SOFW Uniform Blue

 #0066A3 RGB(0, 102, 163)

 SOFW Cloud Blue

 #89C5E4 RGB(137, 197, 228)

  SOFW Pink

 #F6B7CF RGB(246, 183, 207) 

 SOFW Orange

 #F8A81D RGB(248, 168, 29) 

CAV Character Colours

 Cerys Yellow

 #FFCB0A RGB(255, 203, 10) 

 Wyn Teal

 #10ABB6 RGB(16, 171, 182) 

  Sam Purple

 #B3248D RGB(179, 36, 141) 


We have several fonts that make up the typeface suite for Shaping Our Future Wellbeing. When creating collateral for SOFW, please use the below.

Read More (10) (1)

Fredoka One is our title font. Fun and bold, this is perfect for titles and large text, such as leaflets and social media posts. 
Download for Fredoka One for free >

The CAV Characters (7)

Oswald is our subtitle font. Its primary purpose is for use on the SOFW website; for titles in print and online, please use Fredoka One above.
Download Oswald for free >

The CAV Characters (6)
Lato is our basic font. It’s used throughout the SOFW website and works well for long-form collateral such as newsletters.
Download Lato for free >

Presentation Templates

Are you giving a presentation related to Shaping Our Future Wellbeing and transformation? Our templates featuring Cerys, Wyn and Sam are the perfect starting point.